Like many other enthusiasts and professionals on Soar
, Federico has been into maps and geography since he was a child, “unfolding a map onto a table like an archeologist planning his next adventure
.” He recalls his first map from the Rome in Michelin Guide of Italy during a trip with his parents in 1979. He delved further into political maps after earning a degree in political sciences and continued using various maps in his world travels before navigation was primarily managed on screen.
Google Earth was a “dream come true” as Federico developed his passion for photography and art. While investigating for a trip to the U.S., he was struck by the geometry of the runways of an airport. He retouched a screenshot of the airport in Lightroom to refine the detail, thus combining his passions and beginning a lifelong career that would lead to exhibitions all over the world and an invitation to contribute to the Google program that had so influenced his art.
When asked about the inception of his fine art project, Ultradistancia
, Federico said, “I have a close friend, one of the greatest contemporary artists alive, Miguel Noguera, who had created a strange show called the Ultrashow. Years ago, I invited Miguel to Buenos Aires and produced the Ultrashow. Ultra, from Latin Ultro, means ‘from beyond’. Maybe this is what we do by taking a look at the earth from beyond.”
Ultradistancia now serves customers from advisory firms and interior designers to private collectors in Australia, Canada, the U.S., and Western Europe.